Why we ditched bleach — and what we use instead

For decades the smell of bleach was shorthand for clean. In reality, chlorine-based products are harsh on lungs, grout, natural stone and the people who use them eight hours a day. In 2018 we decided our crews deserved better — and so did our clients.

What is actually in Formula No. 01

• Plant-derived surfactants from coconut and corn
• Citric acid for limescale and soap scum
• Stabilized hydrogen peroxide for disinfection
• Zero synthetic fragrance, dyes or VOCs

The result is pH-neutral, safe on marble and oak, and 99.2% biodegradable within 28 days. Independent lab testing shows it removes 99.9% of common household bacteria when used with a ten-minute dwell time.

“Clean should smell like nothing at all. Everything else is perfume.”

Refill, never landfill

Every bottle in our kit is aluminum and returns to the studio to be refilled from bulk concentrate. Last year that kept roughly 41,000 single-use plastic bottles out of New York landfills.