About Klar

We are

A Brooklyn cleaning studio of 140 salaried pros, one lab-made formula and a stubborn belief: the people who care for your home deserve care too.

Brooklyn studio · 6:45 am
Morning briefing, every day

Klar started in 2014 with two founders, one van and a promise: clean every home as if it were our own — and treat every cleaner like family.

Klar's first crew with the original van
2014 — the first van, the first crew.

Anna Lindqvist was cleaning apartments to pay for design school when she noticed the industry's quiet problem: underpaid contractors, harsh chemicals and clients who never saw the same face twice.

So she built the opposite. Salaried pros with benefits. A training standard written down to the last baseboard. Our own plant-based formula. And the same crew, every visit.

A Klar pro polishing a mirror streak-free
Our story

TWELVE YEARS, ONE STANDARD.

2014

Two founders, one van

Anna and Marek start Klar in a Williamsburg walk-up with a single van, borrowed vacuums and a promise: clean like it is our own home.

2016

The 214-point checklist

Sofia codifies everything we do into a room-by-room standard. Every new pro trains on it for 40 paid hours before their first solo clean.

2018

Formula No. 01

Frustrated with harsh chemicals, we develop our own plant-based cleanser with a Brooklyn lab. Refills arrive a year later.

2020

100 salaried pros

We move every cleaner to a salaried W-2 contract with health insurance, paid leave and a clear path to crew lead.

2023

Certified B Corp

Klar becomes one of the first cleaning companies in New York to earn B Corp certification for its people and planet practices.

2026

Tribeca studio opens

A second studio in Manhattan brings our electric fleet within 15 minutes of every client in lower and midtown Manhattan.

What we believe

FOUR RULES WE KEEP.

01

Care before speed

We'd rather take ten more minutes than leave one streak. Every visit ends with a 20-point inspection.

02

Fair work

Salaried pros, health insurance, paid training and real career paths. Respected crews clean better.

03

Clean conscience

Plant-based formulas, refillable aluminum bottles and an electric van fleet across Brooklyn and Manhattan.

04

Radical transparency

Flat prices, photo reports after every clean, and a real human on the phone in under a minute.

The people

MEET THE STUDIO.

Six of the 140 people behind every Klar visit. Hover for the thing they're quietly proud of.

Anna Lindqvist
Anna Lindqvist
Founder & CEO
Marek Novak
Marek Novak
Head of Operations
Sofia Bauer
Sofia Bauer
Head Crew Trainer
Lukas Weber
Lukas Weber
Deep Clean Lead
Elena Moretti
Elena Moretti
Client Care Lead
Oliver Hansen
Oliver Hansen
Formula Lab
38,400+

Cleans completed across NYC since 2014

4.96

Average rating from 3,100+ verified reviews

140

Salaried, vetted & insured pros

100%

Plant-based, biodegradable formulas

Careers

JOIN THE CREW.

We're hiring 40 pros for our new Tribeca studio. Real salaries, real benefits, real careers.

$28–34/hr, salaried
Health, dental & vision
40h paid training
20 days paid leave
Electric fleet, no commute costs
Crew lead track